HSBC has tasked us with creating a series of engaging and informative animated learning modules focused on various aspects of financial compliance. This educational series is designed to elucidate complex topics such as Customer Due Diligence (CDD), Enhanced Due Diligence (EDD), and the intricacies of dealing with Politically Exposed Persons (PEPs) and tax evasion risks.
The series features two distinctive animation styles to suit various learning preferences and content complexities. The first style utilises advanced custom-made icons that align seamlessly with HSBC’s branding, ensuring a consistent and professional visual experience across simpler modules. The second style expands on this foundation with richer illustrations and narrative elements, providing deeper storytelling and enhanced visuals to elucidate more complex topics thoroughly.
These approaches not only align with HSBC’s brand identity but also cater to different learning outcomes—ensuring that each module is both engaging and educational, aimed at improving comprehension and retention of crucial compliance standards among HSBC staff.
Client Name:
HSBC
Partner:
Jam Pan
Type of project:
Illustration, Motion Design & Animation
