Kaplan enlisted our expertise to craft a 51-second promotional video for their Leadership Skills Certification Academy. The challenge was to create a high-impact, film trailer-style video that blends real footage with graphic elements, set to a fast-paced, percussive soundtrack. The promo, centred around the theme #areyouready?, visually narrates the journey from university to career success, illustrating the competitive edge provided by the academy.
We utilised a mix of stills and motion clips to keep the visuals engaging and kinetic, concluding with bold text and compelling imagery to underline the program’s benefits. This punchy, mixed-media approach ensures the video grabs attention and sparks conversation among prospective students.
Client Name:
Kaplan
Type of project:
Scripting, Illustration, Motion Design & Animation
