NatWest approached us with the task of creating a typographic animation to complement the launch of their redesigned Career Sense website, aimed at engaging a young audience of 13-18 year olds. The challenge was to encapsulate the excitement and freshness of the new website in a format that appeals to the quick content consumption habits seen on platforms like TikTok.
Our approach was to develop short animations where text is not just read but experienced. Phrases and words dynamically appear on the screen, mirroring the energetic pace that captures the youthful audience's attention. We utilised a simple yet bold visual style based on brand guidelines for brand consistency. Minimal yet powerful background music—featuring loud, clean drum sounds—parallels the style used in popular media like Apple trailers, further attracting the young demographic.
Client Name:
Natwest
Partner:
Capita
Type of project:
Scripting, Illustration, Motion Design & Animation
