The Welsh Government sought to convey the complex fiscal system to their Welsh citizens. Their previous supplier relied heavily on stock imagery that didn't reflect their brand, giving poor quality and lacking visual consistency.
We delved into their brand and subject matter which gave us a full understanding of their mission, values and stylistic personality. As a result, we created bespoke illustrations and cohesive, engaging storytelling, making complex tax and funding concepts accessible and relatable for everyone.
Client Name:
Welsh Government
Partner:
Capita
Type of project:
Illustration, Motion Design & Animation
